How to Choose the Freshest Fruits & Vegetables

Knowing how to select fresh produce makes a big difference in taste and value. Look for vibrant colours, firm textures, and natural aroma. A fresh apple should feel heavy for its size, leafy greens should appear crisp and bright, and berries should be dry, plump, and free of bruising.

Avoid produce with soft spots, discoloration, mold, or a sour smell. When possible, give items like melons and citrus a gentle squeeze they should be firm but not rock-hard.

Freshness is all about using your senses. With these simple tips, anyone can select high-quality produce like a pro.

Joe’s Expert Tip: The "Weight Test" never lies! When picking citrus, melons, or stone fruits like peaches, always choose the one that feels heaviest for its size. That extra weight means it’s full of juice and perfectly hydrated not drying out on the shelf.